CI [] /corporate identity/(BUS)/
CM [] /commercial message/(MAT)/
OHPѻ [OHP褦] /transparency/(MAT)/
POP [ԡԡ] /point of purchase/(ADV)/
POS [ԡ] /point of sale/(ADV)/
PR [ԡ] /public relations/(BUS)/
SR [] /stimulus-response theory/(SUR)/
ΤΡ [ʤФΡˤȤƤᤤ] /media vehicle/(ADV)/
ɼ [ɤ] /pass-on readership/primary readership/(ADV)/
ʸ [⤸] /acronym/(BUS)/
ά [ޤ㤯] /market niche strategy/(BUS)/
餷 [餷] /leaflet/flyer/(MAT)/
ǥ [Ǥ] /idea/(BUS)/
ȡƥ [ȡƤ] /account executive/(ADV)/
᡼ [᡼] /image/(BUS)/
󡦥ۡࡦƥ [󡦤ۡࡦƤ] /in-home test/(RES)/
ܥ [ܤ] /invoice/(BUS)/
ԥ˥꡼ [Ԥˤ꡼] /opinion leaders/(BEH)/
˥ХĴ [ˤФ礦] /omnibus survey/(MKT)/
󡦥 [󡦤] /on the air/(ADV)/
󡦥饤󡦥ǡ١ [餤ǡ١] /on-line database/(MKT)/
踡 [ˤ礦Ƥ] /chi-square test/(MKT)/
 [] /catalogue/(MAT)/
 [] /comp (comprehensive)/(MAT)/
åե졼 [äդ졼] /headline/(MAT)/
ץ [פ] /caption/(MAT)/
ڡ [ڡ] /campaign/(ADV)/
饤 [餤] /client/account/(BUS)/
饤ȡꥹ [Ĵ] /research brief/(BUS)/
饹ʬ [餹֤󤻤] /cluster analysis/(MKT)/
 [夦] /cross-tabulation/(SMP)/
ɽ [夦Ҥ礦] /cross-tabulation table/(SMP)/
롼ס󥿥ӥ塼 [롼פ󤿤Ӥ塼] /group interview/focus group interview/group discussion/(RES)/
Х롦ޡƥ [Ф롦ޡƤ] /global marketing/(BUS)/
ݥ쥤ȡǥƥƥ [ݤ줤ȡǤƤƤ] /corporate identity/(BUS)/
ԡ [ԡ] /copy/(MAT)/
ԡĴ [ԡ礦] /copy testing/(RES)/
ޡ롦å [ޡ롦ä] /commercial message/(MAT)/
ߥ˥󡦥ͥ [ߤˤ󡦥ͥ] /communication channels/(ADV)/
󥻥ץĴ [󤻤פȤ礦] /concept testing/(RES)/
ԥ塼ٱĴ [Ԥ塼Ǥ礦] /computer-assisted telephone interview/(RES)/
ԥ塼Ĵ [Ԥ塼褦Ǥ礦] /computer-assisted telephone interview/(RES)/
 [] /comp (comprehensive)/(MAT)/
եå [դä] /psychographics/(SEG)/
եåʬ [դä֤󤻤] /psychographic analysis/(SEG)/
֥ߥʥ빭 [֤ߤʤ뤳] /subliminal advertising/(ADV)/
ߥ졼 [ߤ졼] /simulation/(RES)/
åԥ󥰥󥿡 [äԤ󤰤󤿡] /shopping center/mall/shopping plaza/(BUS)/
󥸥Ĵ [󤸤Ȥ礦] /syndicated research/(MKT)/
åץ [åץ] /zip code/(BUS)/
祤ȥ٥㡼 [礤Ȥ٤㡼] /joint venture/(BUS)/
ѡȥ [ѡȤ] /superstore/mass discount retailer/(BUS)/
ȡ꡼ܡ [ȡ꡼ܡ] /storyboard/(MAT)/
ȥǥå [ȤǤä] /store audit/(RES)/
ȥ֥ [Ȥ֤] /store brand/a brand created by a retailer/(BUS)/
ץåȥ󡦥ƥ [פäȤ󡦤Ƥ] /split-run test/(RES)/
饤 [餤] /slide/(MAT)/
륹ץ⡼ [뤹פ⡼] /sales promotion/(BUS)/
륹ݥƥ󥷥 [뤹ݤƤ󤷤] /sales potential/(BUS)/
ơ [ơ] /segmentation/(ADV)/
 [] /segment/(ADV)/
աӥ [աӤ] /self-service/(BUS)/
ȥ롦󡦥ƥ [Ȥ롦󡦤Ƥ] /central location test/(RES)/
եȥ [դȤ] /soft sell/(BUS)/
åȡǥ [äȡǤ] /target audience/(ADV)/
åȥޡå [äȤޡä] /target market/(BUS)/
åȥޡƥ [äȤޡƤ] /target marketing/(BUS)/
åȻİ [äȤ礦] /target audience/(ADV)/
 [] /type/(MAT)/
ߡ [ߡ] /dummy/(MAT)/
󥹥ȥ [󤹤Ȥ] /chain store/(BUS)/
ͥ [ͤ] /distribution channels/(BUS)/
ƥ [ƤƤ] /T-test/(MKT)/
ƥ쥷åԥ [Ƥ줷äԤ] /teleshopping/(BUS)/
ƥե󡦥ޡƥ [Ƥդ󡦤ޡƤ] /telephone marketing/telemarketing/(BUS)/
ǡ顼 [ǡ顼] /data error/(MKT)/
ǡγΤ餷 [ǡΤ餷] /data accuracy/(MKT)/
ǡ [ǡΤ] /data accuracy/(MKT)/
ǡ [ǡ] /data processing/(MKT)/
ǥꥵ [Ǥꤵ] /desk research/(MKT)/
ǥ⥰եå [Ǥ⤰դä] /demographics/(SEG)/
ˡ [ˡ] /need/(BEH)/
˥åά [ˤä㤯] /market niche strategy/(BUS)/
ϡɥ [ϡɤ] /hard sell/(BUS)/
Х [Ф] /response bias/(SUR)/
Х饨ƥ󥹥ȥ [Ф館Ƥ󤹤Ȥ] /variety chain store/(BUS)/
ѡƥˤ [ѡƤˤϤФ] /party selling/(ADV)/
ѥå [Ѥä] /packaging/(BUS)/
ѥͥ [Ѥͤ뤸礦礦] /panel-conditioning/(RES)/
ѥͥ [Ѥͤ뤸礦] /panel conditioning/(RES)/
ѥͥ [Ѥͤ뤻] /panel homes/panel households/(RES)/
ѥ֥å졼 [Ѥ֤ä졼] /public relations/(BUS)/
ѥ󥿡 [Ѥ󤿡] /power center/(BUS)/
ѥեå [Ѥդä] /pamphlet/brochure/(MAT)/
ӥͥޡƥ [ӤͤޡƤ] /business-to-business marketing/(ADV)/
ӥͥ [Ӥͤ] /business-to-business advertising/(ADV)/
ӥ奢 [Ӥ夢] /visual/(MAT)/
ԥߥåɷˤ [ԤߤäɤˤϤФ] /pyramid selling/(ADV)/
եɥХå [դɤФä] /feedback/(SUR)/
եĴ [դɤ礦] /field research/(MKT)/
եɥ [դɤ] /fieldwork/(MKT)/
ե㥤 [դ㤤] /franchising/(BUS)/
֥ǥ [֤Ǥ] /branding/(ADV)/
֥ [֤] /brand/(ADV)/
֥ɡ᡼ [֤ɡ᡼] /brand image/(ADV)/
֥ɡ [֤ɡ] /brand share/(ADV)/
֥ɡå [֤ɡä] /brand switching/(ADV)/
֥ɡݥ˥ [֤ɡݤˤ] /brand positioning/(ADV)/
֥ɡ꡼ [֤ɡ꡼] /brand leader/(ADV)/
֥ɡƥ [֤ɡƤ] /brand loyalty/(ADV)/
֥ɳά [֤ɤ㤯] /brand extension strategy/(ADV)/
֥ɴ [֤ɤ] /brand management/(ADV)/
֥ [֤ɤҤ] /branded goods/(ADV)/
֥ [֤ɤҤ] /branded product/a product with a brand name/(BUS)/
֥졼 [֤졼] /break-down/(SMP)/
֥졼󡦥ȡߥ [֤졼󡦤ȡߤ] /brainstorming/(BUS)/
ץåά [פä夻㤯] /push strategy/(BUS)/
ץ饤١ȥ֥ [פ餤١Ȥ֤] /private brand/private-label brand/own-brand (adj.)/house brand/(BUS)/
ץꥳɼ [פꤳɤĤ] /pre-coded question/(SUR)/
ץ [פ] /print/(MAT)/
ץά [פ뤻㤯] /pull strategy/(BUS)/
ץߥ [פߤ] /premiums/(ADV)/
ץ [פ] /probe/(SUR)/
إåɥ饤 [ؤäɤ餤] /headline/(MAT)/
ܥǥԡ [ܤǤԡ] /body copy/(MAT)/
ޡåȡơ [ޡäȡơ] /market segmentation/(BUS)/
ޥޥѥѥȥ [ޤޤѤѤȤ] /Mom-and-Pop store/(BUS)/
ޥ饤Ĵ [ޤ餤Ȥ礦] /multi-client survey/(MKT)/
᡼륪 [᡼뤪] /mail order/(ADV)/
ᥤꥹ [ᤤꤹ] /mailing list/(ADV)/
ᥫ˥ [ᤫˤ] /mechanical (a camera-ready pasteup of artwork)/(MAT)/
١Ĵ [١礦] /motivation research/(MKT)/
ʥǥåĴ [ʤǤä礦] /monadic testing/(RES)/
饤 [餤] /licensing/(BUS)/
饤ե [餤դ] /lifestyle/(SEG)/
饤եʬ [餤դ֤󤻤] /lifestyle analysis/(SEG)/
 [] /rough/(MAT)/
ݥ˥ [ݤˤ] /repositioning/(BUS)/
ޥ [ޤ] /reminder advertising/(ADV)/
쥤 [줤] /layout/(MAT)/
 [] /logo/(MAT)/
 [] /logotype/(MAT)/
դ [Ť] /to position/(ADV)/
ո [] /opinion/(BEH)/
켡Ĵ [礦] /primary research/
 [ҤȤꤢꤷ夦ˤ夦] /per capita income/(SEG)/
ӥƥ [äҤƤ] /paired comparison test/(RES)/
ӥƥ [äҤƤ] /paired comparison test/(SUR)/
̾ [äѤ󤷤礦Ҥ] /generic products/(BUS)/
ʬ [ؤ礦֤󤻤] /univariate analysis/(MKT)/
ʬ [󤷤֤󤻤] /factor analysis/(MKT)/
ƶ [礦] /influencer/(BEH)/
ζ [ΤĤ褤ꤳߤ] /hard sell/(BUS)/
¤Ӱռ [褳ʤӤ] /herd instinct(s)/(BEH)/
¤Ӹ [褳ʤӤ󤷤礦] /herd instincts/mob behavior/(BEH)/
䤫 [䤫ʤꤳߤ] /soft sell/(BUS)/
ʹ [] /values/(BEH)/
ʬ [֤󤻤] /value analysis/(MKT)/
Ľʬ [֤󤷤Ȥ] /disposable income/(BUS)/
ȷĴ [礦] /Family Income & Expenditure Survey/(SEG)/
Ψ [夦] /response rate/(SMP)/
žΨ [Ƥ] /turnover/(BUS)/
Ф [ȤΤ] /response bias/(SUR)/
 [Ȥ] /reply card/(ADV)/
( [ȤҡʤΤ] /respondent refusal problem/(SMP)/
Ψ [Ȥ] /response rate/(SMP)/
ԾĴ [礦礦] /overseas marketing research/(MKT)/
⤭ [Ȥ] /caption/(MAT)/
ǧ [ˤ󤹤] /probe/(SUR)/
Ψ [Ĥ] /random error/(SMP)/
Ψ [ĤҤ줤夦] /sampling with probability proportional to unit sizes/(SMP)/
ؽ [夦礯] /learning curve/(BUS)/
 [Ĥ] /type/(MAT)/
ư [Ĥɤ] /activities/(BEH)/
Ķ [󤭤礦] /environment/(ADV)/
ĶϢ [󤭤礦󤷤礦Ҥ] /green products/(BUS)/
Ķʬ [󤭤礦֤󤻤] /environmental assessment/(MKT)/
ѻˡ [󤵤Ĥۤ] /observation technique/(RES)/
ֳּ [󤫤㤯] /interval scale/(MKT)/
ؿ [󤷤] /interests/(BEH)/
 [] /proposal/(BUS)/
ȥ᡼ [礦᡼] /corporate image/(BUS)/
ȥץ [礦פ] /corporate plan/(BUS)/
ȲĴ [礦礦] /feasibility study/(MKT)/
ά [礦㤯] /corporate strategy/(BUS)/
Ψ [] /significant level/(MKT)/
 [] /deadline/(BUS)/
̵ [फ] /null hypothesis/(MKT)/
 [礦] /competition/(BUS)/
̣ [礦] /interests/(BEH)/
ȳĴ [礦礦] /industry marketing research/(MKT)/
 [Ҥ] /premiums/(ADV)/
 [Ȥ] /systematic error/(SMP)/
 [Ȥ夦] /systematic sampling/(SMP)/
иŪĴ [ʤƤˤ礦] /experimental research/(MKT)/
³Ĵ [礦] /continuous research/(MKT)/
ƥ [礦Ƥ] /theater test/(RES)/
Ŀ [󤻤] /personal interview, 1-to-1/(RES)/
 [٤ĤϤФ] /door-to-door selling/(ADV)/
Ϣˡ [󤽤ۤ] /word association test/(RES)/
 [] /error/(SMP)/
ߺʬ [褦֤󤻤] /cross-impact analysis/(MKT)/
ظ [Ϥ] /halo effect/(SUR)/
 [夦] /formal group/(BEH)/
 [] /word-of-mouth/(ADV)/
 [Ť] /word-of-mouth/(ADV)/
Ĵ [礦Ȥ礦] /Census of Manufactures/(SEG)/
 [] /advertisement/(MAT)/
𥳥ԡƥ [ԡƤ] /advertising copy test/(RES)/
å [ä] /advertising message/(ADV)/
𸶹Ƥκǽ쥤 [󤳤Τ夦줤] /comp (comprehensive)/(MAT)/
 [] /advertising effectiveness/(ADV)/
Ĵ [礦] /advertising research/(MKT)/
Ĵ [礦] /advertising testing/(ADV)/
Ĵ [礦] /advertising testing/(RES)/
ã [ȤĤҤ] /advertising frequency/(ADV)/
ǧ [ˤ] /ad awareness/(ADV)/
 [Ф] /advertising medium/(ADV)/
ʸ [֤󤷤礦] /copy/(MAT)/
ʸ [֤ۤ] /body copy/(MAT)/
Ū [⤯Ƥ] /advertising objectives/(ADV)/
Ϫ [] /advertising exposure/(ADV)/
¤ŪĴɼ [Ƥ礦Ҥ礦] /completely structured questionnaire/(SUR)/
¤Ū [Ƥ󤻤] /structured interview/(RES)/
ư [ɤ] /behavior/(BEH)/
ươ [ɤơ] /behavior segmentation/(BEH)/
ư¬ [ɤƤ] /attitude measurement/(RES)/
ưʬ [ɤ֤뤤] /behavior segmentation/(BEH)/
 [ФƤ] /point of purchase/(ADV)/
 [꤫] /rationalization/(BEH)/
Ūޡƥ [ƤޡƤ] /international marketing/(BUS)/
Ū [ƤȤҤ] /international trade/(BUS)/
Ūǰ [Ƥܤ] /international trade/(BUS)/
Ĵ [礦] /National Population Census/(SEG)/
ƹ [ˤ夦] /repeat purchasing/(ADV)/
 [ϤФ] /repeat sales/(ADV)/
Ǵ [Ҥ] /convenience product/(BEH)/
 [Ҥ] /mode/(MKT)/
ʬ [֤] /segment/(ADV)/
ʬ [֤] /segmentation/(ADV)/
ȹ [󤮤礦] /industrial advertising/(ADV)/
ɷ [] /stimulus/(SUR)/
ɷ㡦ȿ [ϤΤ] /stimulus-response theory/(SUR)/
ԾĴ [礦礦] /market research/(MKT)/
 [] /visual/(MAT)/
İĴ [礦礦] /audience research/(MKT)/
 [礦夦夦] /data collection/(MKT)/
Ĵ [礦] /post-test/(RES)/
Ĵ [礦] /pre-test/(RES)/
̳Ĵ [षȤ礦] /Census of Establishment/(SEG)/
 [] /type/(MAT)/
ˡ [ۤ] /self-administering method/self-recording method/(RES)/
Ĵɼ [ˤ夦礦Ҥ礦] /self-administered questionnaire/self-completion questionnaire/(SUR)/
ʳǰ [ͤ] /self-concept/(BEH)/
ư䵡 [ɤϤФ] /vending machine/(BUS)/
ε [Ϥ] /vending machine/(BUS)/
ͳ [椦Ȥ] /free answer/(RES)/
ͳ [椦ȤĤ] /open-ended question/(SUR)/
ͳϢ [椦󤽤] /free word association/(SUR)/
̥ƥ [٤ĤƤ] /difference test/(RES)/
¸ŪĴ [äʤƤˤ礦] /experimental research/(MKT)/
º [ä] /fieldwork/(MKT)/
ҲкŪʬˡ [㤫Ƥ֤뤤ʤۤ] /socioeconomic classifications/(SEG)/
Ҳ [㤫夦] /social group/(BEH)/
ҲŪƶ [㤫Ƥ礦] /social influences/(BEH)/
ˡ [㤯ɤۤ] /scaling techniques/(SUR)/
̣ [] /interests/(BEH)/
Ĵ [褦礦] /feasibility study/(MKT)/
 [夦] /habit/(BEH)/
 [夦] /tabulation/(SMP)/
 [夦󤻤] /group interview/focus group interview/group discussion/(RES)/
°ѿ [夦ؤ󤹤] /dependent variable/(MKT)/
ŤߤŤ [ߤŤ] /weighting/(MKT)/
 [󤭤礷夦] /reference groups/(BEH)/
դ [󤤤Ť] /ranking/(SUR)/
 [󤸤礷㤯] /ordinal scale/(MKT)/
Ĵ [礭礦] /primary research/(MKT)/
۵ [礻] /prompted recall/(SUR)/
Ĵ [礦礦Ȥ礦] /Census of Commerce/(SEG)/
ʥå [礦Ҥä] /pantry check/(RES)/
ʥ饤ե [礦Ҥ餤դ] /product life cycle (PLC)/(BUS)/
ʥꥳ [礦Ҥꤳ] /product recall/(BUS)/
ʼ̾ [礦Ҥ󤸤ᤤ] /product life cycle (PLC)/(BUS)/
 [꤮礦] /retail/(BUS)/
ѥ [礦ҤѤ] /pattern of consumption/(BEH)/
ԥѥͥ [礦ҤѤͤ] /consumer panel/(RES)/
Թư [礦Ҥ㤳ɤ] /consumer behavior/(ADV)/
Ĵ [礦Ҥ礦] /consumer research/(MKT)/
 [礦Ҥ] /consumption level/(BEH)/
 [礦Ҥ] /consumption propensity/(BEH)/
󸡺 [礦ۤ󤵤] /information retrieval/(BEH)/
ʬ [٤Ĥ֤󤻤] /discrimination test/(MKT)/
ǰ [ͤ] /beliefs/(BEH)/
 [餤] /reliability/(SMP)/
ŪĴ [ʤƤˤ礦] /psychographics research/(MKT)/
Ū¦ [Ƥ] /psychographics/(SEG)/
ʬ [֤󤻤] /psychographic analysis/(SEG)/
ʳȯ [󤻤Ҥ󤫤Ϥ] /new product development (NPD)/(BUS)/
إ󥿥ӥ塼 [󤽤󤿤Ӥ塼] /in-depth interview/detailed interview/(RES)/
 [󤽤󤻤] /in-depth interview/detailed interview/(RES)/
¬ˡ [ۤ] /guess test/(RES)/
ʿ׹ [ؤ] /lateral thinking/(BUS)/
ʿŪ¿ѷб [ؤƤؤ] /horizontal diversification/(BUS)/
ʿŪ [ؤƤȤ] /horizontal integration/(BUS)/
 [] /household/(SEG)/
Ӽ [夦ˤ夦] /household income/(SEG)/
Ĵ [礦] /opinion polls/(MKT)/
ʬ [֤] /normal distribution/(MKT)/
¤ [] /contract manufacturing/manufacturing agreement/(BUS)/
ʥå [Ҥä] /pantry check/(RES)/
Ĵ [Ҥ礦] /product testing/(RES)/
 [夦] /invoice/(BUS)/
޹ [ꤳߤ] /insertion/(ADV)/
Ź [Ƥ] /specialty store/(BUS)/
 [Ҥ] /specialty products/(BEH)/
άޡƥ󥰷ײ [㤯ޡƤ󤰤] /strategic marketing planning (SMP)/(BUS)/
߰ռ [󤶤] /subliminal advertising/(ADV)/
Х [󤿤Ф] /selection bias/(SUR)/
Υơ [󤿤Τơ] /response category sequence rotation/(SUR)/
 [󤿤Ĥ] /closed question/(SUR)/
Ф [󤿤] /selection bias/(SUR)/
Ĵ [󤳤礦Ҥä礦] /National Survey of Family Income & Expenditure/(SEG)/
Ƹ [餲󤳤] /rough/(MAT)/
زˡ [Ҥ줤夦Ĥۤ] /stratified proportional sampling/(SMP)/
۵ [] /recall/(SUR)/
 [ˤ夦] /insert/(MAT)/
 [] /correlation/(MKT)/
긫Ѥ [ߤĤ] /competitive bidding/bids/(BUS)/
ٿ [ɤ] /relative frequency/(MKT)/
 [ꤸ礦] /invoice/(BUS)/
°̾ [ᤤ] /generic name/(BUS)/
¿ [󤿤Ĥ] /multiple category question/(SUR)/
¿ˡ [󤷤㤯ɤۤ] /multidimensional scaling/(MKT)/
¿̲ [ؤ礦] /multivariate analysis/(MKT)/
 [Ȥ] /validity/(MKT)/
оݼ [礦] /informant/respondent/(SUR)/
оݼ° [礦㤾] /demographics/(SEG)/
Ω [Ĥ] /alternative hypothesis/(MKT)/
ѵ׾ [夦礦Ҥ] /durable goods/(BUS)/
 [] /attitudes/(BEH)/
ټ [ɤ㤯] /attitude scale/(SUR)/
¬ [ɤƤ] /attitude measurement/(RES)/
Ĵ [ɤ礦] /attitude research/(MKT)/
ñĴ [ɤ礦] /monadic testing/(RES)/
û [] /short-run/(BUS)/
γ [] /perception/(BEH)/
 [夦] /median/(MKT)/
ΨĴ [夦⤯Ĥ礦] /readership survey/(ADV)/
ĥ礻̿ [Ϥꤢ碌㤷] /mechanical (a camera-ready pasteup of artwork)/(MAT)/
Ĵ [礦] /survey/research/(MKT)/
Ĵ [礦] /research proposal/(BUS)/
Ĺ [礦] /long-run/(BUS)/
Ĺײ [礦] /long-range plan/(BUS)/
̿ [ĤϤФ] /mail order/(ADV)/
ŪĴ [ƤʤƤˤ礦] /qualitative research/(MKT)/
̡ŪĴ [Ƥ礦礦] /quantitative research/(MKT)/
 [᤭] /deadline/(BUS)/
Ÿ [Ƥ󤫤] /to run (an advertisement)/(BUS)/
ŹƬѻˡ [ƤȤ󤵤Ĥۤ] /store audit/(RES)/
Ź޼¸ [Ƥݤä] /store test/(RES)/
äˤ [ǤˤϤФ] /telephone selling/telephone sales/(BUS)/
Ĵ [Ǥ礦] /telephone survey/(RES)/
ٿ [ɤ] /frequency/(MKT)/
ٿʬ [ɤ֤] /frequency of distribution/(MKT)/
ˡ [Ȥۤ] /projective techniques/(RES)/
Ū⸡ [ȤƤĤƤ] /testing statistical hypothesis/(MKT)/
Ūʬ [ȤƤ褦֤󤻤] /statistical demand analysis/(MKT)/
ã [ȤĤҤ] /frequency/(ADV)/
Ƴ [ɤˤ夦] /launch/(BUS)/
Ƴ [ɤˤ夦] /to launch/(ADV)/
Ƴ [ɤˤ夦ΤƤ礦] /introductory offer/(ADV)/
Ū丢 [ɤƤϤФ] /franchising/(BUS)/
Ωѿ [ɤĤؤ󤹤] /independent variable/(MKT)/
ɼ° [ɤ㤾] /readership profile/(ADV)/
 [ˤ󤿤] /yes-or-no question/dichotomous question/(RES)/
󼡥ǡ [ˤǡ] /secondary data/(MKT)/
Ĵ [ˤ礦] /secondary research/(MKT)/
ʬ [ˤؤ礦֤󤻤] /bivariate analysis/(MKT)/
 [ˤä] /diary/(SUR)/
 [ˤ夦] /bidding/(BUS)/
ǧ [ˤ] /awareness/(MKT)/
ǧŪԶ [ˤƤդ礦] /cognitive consistency theory/(SUR)/
ǧΨ¬ [ˤĤƤ] /awareness measurement/(RES)/
 [Ф] /media/medium/(ADV)/
Ĵ [Ф礦] /media research/(MKT)/
㤤Ծ [Ƥ礦] /buyer's market/(ADV)/
 [ޤҤ] /shopping products/(BEH)/
Ծ [Ƥ礦] /seller's market/(ADV)/
· [ФΤʤ] /assortment of products (on the sales floor, in the store)/(BUS)/
ȯ [Ϥä֤] /circulation/(BUS)/
Ⱦ¤ŪĴɼ [Ϥ󤳤Ƥ礦Ҥ礦] /semi-structured questionnaire/(SUR)/
Ⱦ¤Ū [Ϥ󤳤Ƥ󤻤] /semi-structured interview/(RES)/
ȿ [Ϥפ] /repetition/(ADV)/
䶥 [ϤФ礦] /sales pitch/(BUS)/
 [ϤФƤ] /point of sale/(ADV)/
¥ [ϤФ] /sales promotion/(BUS)/
ӹ [Ҥ] /comparison advertising/(ADV)/
Ӽ [Ҥ㤯] /comparative rating scale/(SUR)/
Ĵ [Ҥ礦] /comparison testing/(RES)/
 [Ҥ줤㤯] /ratio scale/(MKT)/
ȿ [Ҥꤽ] /non-profit organization (NPO)/(BUS)/
 [Ҥ夦] /informal group/(BEH)/
¤ŪĴɼ [ҤƤ礦Ҥ礦] /completely unstructured questionnaire/(SUR)/
¤Ū [ҤƤ󤻤] /unstructured interview/(RES)/
 [Ҥ礻Ȥ] /unprompted response/(SUR)/
۵ [Ҥ礻] /unaided recall/(SUR)/
ѵ׾ [Ҥ夦礦Ҥ] /non-durable goods/(BUS)/
ɸܸ [ҤҤ礦ۤ󤴤] /non-sampling error/(SMP)/
ɸ [Ҥ礦󤮤] /standard error (SE)/(MKT)/
ɸк [Ҥ礦ؤ] /standard deviation (SD)/(MKT)/
ɸܤ礭 [Ҥ礦ۤΤ] /sample size/(SMP)/
ɸܸ [Ҥ礦ۤ󤴤] /sampling error/(SMP)/
ɾ [Ҥ礦] /rating/(SUR)/
Ψ [դ夦] /penetration/(ADV)/
ʬ [֤󤫤] /break-down/(SMP)/
ʬ [֤󤵤] /variance/(MKT)/
ʸϴˡ [֤󤷤礦󤻤ۤ] /sentence completion/(SUR)/
ʿ [ؤ] /average/mean/(MKT)/
Фä [äĤ] /biased question/(SUR)/
ФΤ [Τ뤷Ĥ] /biased question/(SUR)/
к [ؤ] /deviation/(MKT)/
 [ؤ󤽤] /partial correlation/(MKT)/
ط [ؤ󤽤󤱤] /partial correlation coefficient/(MKT)/
ѿ [ؤ󤹤] /variable/(MKT)/
 [ؤ礦] /variable/(MKT)/
¦ [櫓Ƥ] /one-tailed test/(MKT)/
Ĵ [٤٤Ĥ礦] /discrimination test/(MKT)/
콸 [ܤ夦] /universe/(SMP)/
ʥ [Ф󤳤礦Ҥ󤳡] /universal product code (UPC)/(BUS)/
̡ [ޤ] /cartoon/(MAT)/
̵ [̵] /non-response/(SMP)/
̵ [फȤ] /nonresponse error/(SMP)/
̵ˡ [व夦Ĥۤ] /random sampling/(SMP)/
̵Ź [ƤݤϤФ] /nonstore retailing/(BUS)/
̾ [ᤤ㤯] /nominal scale/(MKT)/
 [ᤤ] /brand/(ADV)/
ΰդ [ᤤΤŤ] /branding/(ADV)/
᡼ [ᤤ顦᡼] /brand image/(ADV)/
 [ᤤ餴Τ] /brand preference/(ADV)/
 [ᤤ餻󤳤] /brand preference/(ADV)/
 [ᤤ餻󤿤] /brand choice/(MKT)/
 [ᤤ夦Ĥ] /brand loyalty/(ADV)/
ǧ [ᤤˤ] /brand awareness/(MKT)/
ǧ [ᤤˤ] /brand recognition/(ADV)/
ѹ [ᤤؤ󤳤] /brand switching/(ADV)/
Ϸ [⤱] /dummy/(MAT)/
ͭպ [椦] /significance/(MKT)/
ͭ [椦] /significance/(MKT)/
ͶƳ [椦ɤĤ] /leading question/(SUR)/
͹̾ [椦ᤤ] /mailing list/(ADV)/
͹Ĵ [椦Ӥ礦] /mail survey/(RES)/
ͽ¬ [褽] /forecast/(BUS)/
ͼ [褦] /type/(MAT)/
ߵ [ä夦] /need/(BEH)/
 [꤫] /comprehension/(SUR)/
ή [夦Ĥ] /circulation/(BUS)/
ή̷ϩ [夦Ĥ] /distribution channels/(BUS)/
ί֤Ĵɼ [ᤪ礦Ҥ礦] /in-home self-administered questionnaire/(SUR)/
α֥ƥ [夦Ƥ] /placement test/(RES)/
ξ¦ [礦櫓Ƥ] /two-tailed test/(MKT)/
ٿ [뤤ɤ] /cumulative frequency/(MKT)/
Ķȿʬ [襤礯Ϥ󤪤֤] /skewed response distribution/(MKT)/
Ϲƥ [Ƥ] /taste and preference test/(RES)/
 [Ҥ] /luxury goods/(BUS)/
